Design Without a Warehouse: How Print on Demand and Dropshipping Work with Subforma

A new model of cooperation in the world of wallpapers

Just a few years ago, launching your own wallpaper collection meant significant financial outlays, logistics, and warehousing risks. Today, more and more brands and designers are choosing the Print on Demand model, which allows them to produce wallpaper exactly when needed.

Subforma is a solution designed for those who want to offer their customers wallpapers and wall decorations under their own brand, without the need to build an entire production infrastructure. This is virtually invisible to Wallcolors customers, but for B2B partners, it becomes a real growth tool.

Subform as a production base

Subforma operates as a professional Print on Demand resource, drawing on Wallcolors' experience in wallpaper and wall decorations. B2B partners can implement their projects using a dropshipping model, maintaining full control over their brand image and the relationship with the end customer.

This solution is particularly attractive to architects, design studios, artists, and interior design brands that want to offer original wallpaper designs without investing in warehousing, logistics, or production support. Subforma takes over the operational back office, leaving partners free to focus on what matters most: design and sales.

Dropshipping that doesn't compete with Wallcolors

One of Subforma's key assumptions is brand consistency with the Wallcolors brand. The Print on Demand model was designed to complement, not compete with, Wallcolors' retail offerings.

For individual customers, Wallcolors remains the go-to place for ready-made wallpaper collections like Cozy Landscapes, as well as wall decorations from Arch, DOTS, and DOTS Lighting. Subforma also operates as a dedicated solution for B2B partners who want to sell their own designs under their own brand.

This allows both paths to develop independently, responding to different market needs, without intrusive communication and without mixing messages.

Print on Demand as a response to architects' needs

Architects increasingly want to offer clients tailor-made solutions. Designer wallpaper is becoming a natural element of interior design, rather than an afterthought. The Print on Demand model allows for such solutions without compromise.

Subforma enables the production of individual wallpaper designs in short runs or even single projects. This is particularly important in commercial and premium projects, where the uniqueness of the interior is crucial.

Scaling your brand without risk

For interior design brands and design studios, Subforma offers a way to scale their offerings without financial risk. The lack of warehouses, overproduction, and the need to predict demand allows them to focus on building their brand and customer relationships.

Dropshipping with the Print on Demand model ensures that each project is created exactly when needed. This approach perfectly aligns with modern thinking about design and responsible business.

Subforma as a natural extension of Wallcolors

Subforma wasn't created alongside Wallcolors, but rather from Wallcolors' experience. Years of working with wallpaper designers, architects, and end customers have allowed us to create a solution that meets the real needs of the B2B market.

For Wallcolors customers, little has changed. They can still choose from carefully designed collections and wall decorations. For Subforma partners, it opens up new possibilities. Our own collections, our own branding, and a flexible collaboration model based on proven production facilities.

Two worlds, one quality standard

Wallcolors and Subforma operate in two distinct communication worlds, but they share a common quality standard and design approach. This allows them to discreetly combine retail sales with print-on-demand offerings, without chaos or intrusive messages.

If you're an architect, designer, or brand considering dropshipping your own wallpapers, Subforma is the solution that allows you to take this step consciously and safely. As a Wallcolors customer, you can be sure that the same expertise and attention to detail underpins every collection.