Heimtextil 2024. Wallcolors among the world's wall design trends

Heimtextil as a global stage for interior design brands

For years, the Heimtextil trade fair has set standards and directions for the interior design industry. It's a place where aesthetics meet function, and local brands have the opportunity to present themselves to an international audience. The 2024 edition confirmed that walls are playing an increasingly important role in interior design, becoming not just a backdrop but an integral element of the entire arrangement.

For Wallcolors, participating in Heimtextil was a natural step towards dialogue with architects and designers from around the world who are increasingly looking for unique, visually refined wall solutions.

Wallcolors stand. Experience space.

The Wallcolors stand at Heimtextil 2024 was designed as a cohesive, enclosed space where wallpapers and wall decorations could fully express themselves. Instead of a traditional product display, visitors entered a setting reminiscent of a real interior, where walls, light, and color formed a whole.

Wallcolors wallpapers were presented alongside architectural forms from Arch and decorations from DOTS and DOTS Lighting. The combination of wall graphics with soft, atmospheric lighting was particularly noteworthy, highlighting the details of the patterns and creating the interior's atmosphere.

Wallcolors wallpapers in the spotlight

At Heimtextil 2024, Wallcolors wallpapers generated significant interest from architects and interior designers. Visitors highlighted the narrative nature of the patterns, their scale, and the way they can define a space.

The wallpapers presented at the stand didn't function as decoration in and of themselves, but as part of a larger interior narrative. This approach perfectly aligns with current trends, where wall design is becoming a key stage in designing a space, both private and commercial.

DOTS and DOTS Lighting as a detail that attracts

DOTS and DOTS Lighting wall decorations also generated considerable interest. Their simple circular form contrasted perfectly with the rich graphic wallpapers. DOTS Lighting played a dual role at the stand: it served as a light source and a decorative element of the wall.

In conversations with visitors, the topic of using DOTS Lighting in hotel, boutique and private projects frequently came up, where light becomes part of the interior narrative, not just a functional addition.

Meetings and conversations with architects

Heimtextil is not just about product presentations, but above all, about conversations. The Wallcolors stand became a meeting place for architects, designers, and partners from various markets. Discussions focused not only on aesthetics but also on how to work with wallpaper during the design concept phase.

Wallpapers and wall decorations are increasingly being treated as a starting point for further design decisions. This trend was clearly evident at the fair and is one that Wallcolors consistently develops in its offerings.

Heimtextil 2024 as confirmation of direction

Wallcolors' participation in Heimtextil 2024 confirmed that the chosen direction is consistent with global interior design trends. Conscious wall design, combining wallpaper with form and light, and building emotion through detail are areas that are gaining increasing importance.

The presentation of Wallcolors products in an international context showed that wallpapers, Arch, DOTS and DOTS Lighting fit perfectly into both European and global interior designs.

What's next after Heimtextil

For Wallcolors, the Heimtextil 2024 trade fair was not only an opportunity for presentations but also a source of inspiration and conversations that will influence future projects. It's an experience that reinforces the belief that walls are one of the most important elements of a contemporary interior.

Wallcolors returns from Frankfurt with new energy, contacts and ideas, which will be reflected in projects, collections and implementations in the coming months.